This page explains how we use cookies on our website to improve your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| cookiePreferences | Set by Google Tag Manager (container GTM-WTTPNL7R) to store the visitor's consent choices so they are remembered on return visits. Required for the consent mechanism to work. | 1 year |
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
| Name | Description | Duration |
|---|
| td | Set by Google Tag Manager (container GTM-WTTPNL7R) on the googletagmanager.com domain when the container loads. Used by Google for tag delivery and diagnostics. Set only after statistics consent is granted. | Session |
| _ga_K6B1342VVP | Property-specific Google Analytics 4 cookie used to keep session state and count the session for the WaterWorksX property. Written only after statistics consent is granted. | 2 years |
| _ga | Set by Google Analytics 4 (measurement ID G-K6B1342VVP), deployed through Google Tag Manager. Stores a randomly generated client ID so returning visits can be counted as the same visitor. Written only after statistics consent is granted. No name, email or other directly identifying data is placed in this cookie. | 2 years |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
| Name | Description | Duration |
|---|
| player | Set by Vimeo to store playback preferences such as volume for the embedded video player. Vimeo may also set short-lived security and load-balancing cookies. | 1 year |
| vuid | Set by Vimeo when the embedded product explainer video on our home page loads. Vimeo uses it for its own analytics across sites that embed its player. | 2 years |
LinkedIn Insight Tag
The LinkedIn Insight Tag (partner ID 9659748) is deployed through Google Tag Manager for retargeting and conversion measurement of WaterWorksX advertising on LinkedIn. It is gated on marketing/advertising consent and does not load unless that consent is granted.
Learn more| Name | Description | Duration |
|---|
| UserMatchHistory | Set on the linkedin.com domain and used by LinkedIn for advertising ID syncing. Set only after marketing consent is granted. | 30 days |
| lidc | Set on the linkedin.com domain and used by LinkedIn for data-centre selection and routing. Set only after marketing consent is granted. | 1 day |
| bcookie | LinkedIn's browser identifier, set on the linkedin.com domain. Used to identify the browser for LinkedIn ad measurement. Set only after marketing consent is granted. | 1 year |
| li_adsId | Advertising identifier used by LinkedIn to match a visit on this site to LinkedIn ad activity. Set only after marketing consent is granted. | 30 days |
| li_sugr | Used by LinkedIn to make a probabilistic match of a visitor's identity for advertising measurement. | 90 days |
| li_gc | Stores a LinkedIn guest visitor's consent state for the use of non-essential cookies by the Insight Tag (partner ID 9659748). Set only after marketing consent is granted. | 6 months |
